Leadership

Ziggy Williams

Co-Founder, Executive & Creative Director

Architect of the national U.S. Board Riders movement, combining executive non-profit leadership and creative direction with a lifelong dedication to surf culture. Overseeing national strategy, brand identity, and 501(c)(3) governance to build the structural backbone that allows local beach towns to thrive. From securing major institutional support to preserving the multi-generational soul of the lineup, focused on ensuring every local club has the resources, backing, and path forward to lift its youth up.

Darren "Brillo" Brilhart

Co-Founder & Commissioner

A seasoned cornerstone of competitive surfing operations, blending decades of world-class event production with a deep respect for local beach culture. Overseeing national event sanctions, contest execution, and regional league architecture to ensure every club fixture runs with elite competitive integrity. From navigating complex beach permitting to setting the standard on the beach horn, keeping the operational engine of the movement running clean and fair across every coastline.

Lyndon "Choccy" Cabellon

Director of Strategic Partnerships & Philanthropy

A deeply respected fixture in surf culture and commercial brand development, bridging the gap between corporate America and the sand on the beach. Spearheading national corporate sponsorships, major donor engagement, and strategic philanthropic alliances for the movement. Leveraging decades of industry relationships and community trust to connect forward-thinking partners directly to grassroots club initiatives—funding youth programs, securing beach access, and powering the financial future of American surf culture.